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Search Engine Optimization (SEO) for Local Businesses

Local SEO is a strategy that helps your business be more visible in local search results on search engines. It is especially useful for businesses that have a physical location or serve a specific geographic area.

COMPONENTS

Key Components:

Google My Business (GMB) Listing
Now known as Google Business Profile (GBP), this is crucial for local SEO. It allows you to manage how your business information appears across Google services, including search and maps.
Keywords
Focus on geo-targeted keywords. For example, "coffee shop in Amsterdam" rather than just "coffee shop."
Local Citations
These are mentions of your business name, address, and phone number on other webpages, even if there is no link to your website.
Reviews
Encourage customers to leave reviews on your GBP and respond to them.
Local Backlinks
Getting links from local websites, like newspapers or business associations, can boost local SEO.

ADDITIONAL OPTIMIZATION STRATEGIES

GOOGLE BUSINESS PROFILE OPTIMIZATION

  • Complete and Accurate Information: Ensure that your business name, address, and phone number (NAP) are consistent across the web.
  • Categories: Choose the right categories that best represent your business.
  • Operating Hours: Keep your operating hours up to date, including special hours for holidays.
  • Photos and Videos: Regularly upload high-quality photos and videos of your business.
  • Posts: Use the post feature to update customers about offers, events, or news.
  • Q&A: Monitor and answer questions that users ask on your GBP.

ONLINE PRESENCE

NAP (Name, Address, Phone Number)

NAP stands for Name, Address, and Phone Number. It's critical for businesses wanting to rank well in the local organic search results because search engines like Google take the data into account when determining which companies to show for geo-targeted searches. A Listings Management Service like Yext can play a significant role in enhancing your local SEO and online presence.

In summary, local SEO involves optimizing your online presence to attract more business from relevant local searches. This includes having a well-optimized Google Business Profile, consistent NAP information, and strategies that cater to the local audience.

Here are just some of the SEO services we offer…

Google Business Profile Optimization | USA (Monthly)
  • Fully Managed Solution
  • Boost Visibility & Track Performance
Our dedicated team of experts knows the ins and outs of Google Business Profile. By optimizing your profile, we ensure that your business stands out in local searches, reaching potential customers exactly when they're looking for your products or services and staying in the loop with detailed reports on your profile's performance.
Listings Management by Yext Listing Sync Pro | USA (Monthly)
  • Fully Managed Solution
  • Get accurate, Get found
We have partnered with Yext PowerListings® to help your business be found on established networks of search engines, social networks, business directories and navigation systems. Make it easier for your customers to find you online, and boost your local search ranking.
Social Marketing Pro | USA (Monthly)
  • Fully Managed Solution or DIY Solution
To be successful on social media you need to post a nonstop stream of relevant content and engage with customers across all social channels. With Social Marketing Pro, we can plan, schedule, and publish content for Facebook, Instagram, LinkedIn, X (formerly Twitter), and Google Business Profile all from one place. Take advantage of Artificial Intelligence to create content and images from a single prompt to make creating engaging posts a breeze.
Reputation Management Pro | USA (Monthly)
  • Fully Managed Solution or DIY Solution
  • AI-Powered Reputation Management Tools
Directly request and respond to reviews from one place and harness the power of AI machine learning to respond for you in an authentic voice. Send an unlimited number of review requests each month and monitor over 100+ review sites.